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Read the full story at The Verge.
Men looksmax to appreciate in "sexual market value," and while even Kinsey Institute researchers reference the "sexual marketplace," it's undoubtedly a capitalist way of looking at dating and romance. It implies a cisheteronormative idea about partnership and only prizes physical appearance. It assumes that all women are shallow and prefer "chads," or "alphas," and any men that don't fit the looksmax ideal are out of luck.